Color Tells The Story

We explored the use of color as a storytelling tool. Color can amplify emotion and clue you into character dynamics and narrative shifts. Bold tones like red may trigger strong reactions like lust, passion or anger. Blue conveys loyalty and trust, and yellow can evoke a sense of hope and optimism. We shifted from film-noir, thriller and romance to reveal the tonal shifts that happen when you allow color to lead the story.

This spec project was made in partnership with Commercial Directors Diversity Program (CDDP) to help rising directors from underrepresented communities gain projects for their reel.

Role: CW (sold concept, wrote script and worked closely with the director to bring this to life)