Banner ads turn 25
RPA Ad Agency got its start making banner ads. So we took a playful trip down memory lane by creating a human banner ad.
Meet Joe Banner, a walking, talking banner ad. In his early years he was annoying, impossible to ignore and pretty unlikeable. But as technology got smarter, so did Joe (thank god).
Made at RPA with Jason Hines (CD), Lior Ben-Aharon, Sarah Johnson (AD) and me
My Role: CW (wrote scripts + production/edit)