Change The Game
Google Play is on a mission to close the gender gap in mobile gaming by empowering young girls to become creators. Because the best game creators are people who actually play. And surprisingly 49 percent of mobile gamers are women, but the creators aren’t - the game needs to change.
That’s why my team and I came up with “Game Changers Club,” a place where girls can get the tools, confidence, and support needed to launch their game idea on Google Play. Winners had their idea made, won scholarship money and free swag.
Role: Youngblood Intern at TBWA\Chiat\Day
Illustrations created by Tuesday Bassen and Paulina Ganucheau.