Toyota’s first brand campaign in years

To get people excited about going places, we shifted the camera away from the car to focus on the humans driving them. While most car ads try to sell the latest new tech, we leaned into the raw emotion of arriving somewhere awe-inspiring and making it an unforgettable experience. We made a bunch of paid ads for social and streaming services. For Tiktok we tapped creators to stitch a continuation of our ad. These duets took the let’s go places mindset to weird and unexpected places.

Role: Copywriter (wrote scripts and partnered with Tiktokers on stitch ideas)