Tundra was Born For This
The new Toyota Tundra was born for stargazing, getting dirty, and eating donuts while doing donuts. Things it wasn’t born for: muddy passengers, singing Dads, and random strangers helping you back up; when you already have a backup camera.
Role: CW (wrote scripts + production/edit)
Snapchat lens to kick up some dirt on your face, or mine.
Made at Saatchi & Saatchi with Laurie Scott (ACD), Art Boonklan (ACD), Trevor Walker (AD), Shireen Beygui (CW), and me.