CHARMIN ULTRA SOFT:
UNBOXING
Toilet paper had the same boring squares for 100 years. Then Charmin introduced Wavy Edges. Naturally, we caught Daughter Bear’s reaction to unboxing it for the first time. Spoiler: she never recovered.
THE TEAM
Dan Cohen (ECD), Elizabeth Alexandar (AD) Corrine Vance (SR CW)
My Role: CW (wrote script + helped produce animatic. Partnered with Butter for orginal music bed)