Charmin Ultra Soft: Unboxing Video
Toilet paper had the same boring squares for 100 years. Then Charmin introduced Wavy Edges. Naturally, we caught Daughter Bear’s reaction to unboxing it for the first time. Spoiler: she never recovered.
Made at Saatchi NY with Dan Cohen (ECD), Elizabeth Alexandar (AD) Corrine Vance (SR CW)
My Role: CW (wrote script + helped produce animatic. Partnered with Butter for orginal music bed)