Smell Unstopable
Downy Unstopables smells so good, you’ll be too busy sniffing your hoodie to notice the typo in our name.
Made at Saatchi NY with Talon Gustafon & Brian Hinkley (CDs) and Elizabeth Alexander (AD) and me. Music by Daisha McBride.
My role: Sr Copywriter (sold in concept, wrote scripts, helped with production, editing etc)