Downy: Smell Unstopable
Downy Unstopables smells so good, you’ll be too busy sniffing your hoodie to notice the typo in our name.
The Team
Made at Saatchi New York with Talon Gustafon & Brian Hinkley (CDs), Elizabeth Alexander (SR AD), and Corrine Vance (SR CW)
Music by Daisha McBride.
My role: Sr Copywriter (sold in campaign, wrote scripts, helped produce & edit)