Downy: Smell Unstopable
Downy Unstopables smells so good, you’ll be too busy sniffing your hoodie to notice the typo in our name.
Made at Saatchi New York with Talon Gustafon & Brian Hinkley (CDs), Elizabeth Alexander (SR AD), and Corrine Vance (SR CW). Music by Daisha McBride.
My role: Sr Copywriter (sold in campaign, wrote scripts, helped produce & edit)